Google’s Android Market strategy: Will do better than AppStore?

Google is all set to gain momentum with Android. And it already has some great plans for the AppStore rival: ‘Android Market’! Apparently the AppStore is tightly held by Apple and developers have limited freedom. However Google’s mantra with Android has been OPEN OPEN OPEN! And thats how they expect to lead with the Android Market.

“Google won’t impose many of the restrictions Apple developers have been grumbling about. Unlike iPhone aficionados, developers using Android Market will, for example, be able to allow consumers to try their applications for free before they buy them. This may seem like a small thing, but developers name lack of free trial as one of the biggest reasons behind their lukewarm App Store sales.” - Andy Rubin, Director of Mobile Platforms – Google

This approach certainly looks promising. Personally when we test Apps on the iPhone, we really need to think if its worth spending those $$ on it…! If there was any way to test and demo an App before buying it, it certainly would help the sales.

[Source]

Tagged as: android, android market, Appstore, developers, google, google vs iphone