Do you really get bored of your iPhone apps quickly..?? Well According to Pinch Media an analytics firm, the majority of apps downloaded from the App Store are in use by less than 5% of users after one month has passed since the download. The data was collected from more than 30 million app downloads that Pinch Media has been tracking as part of its analytics services. Included in chief executive Greg Yardley’s presentation at the New York iPhone Developers Meet up were several other revealing conclusions and facts about how users interact with their downloaded apps.
According to them, Just 20% of users even return to run a free application again the day after it’s downloaded. As time goes on, that decline continues, eventually settling below five percent at the one month elapsed mark and nearing zero after three months.
Paid applications showed a similar decrease, indicating that developers have just a short time to capture the user’s attention.Yardley also took on big question developers often have to face: Whether to charge for an app or use a free, ad-supported model. There, he noted that paid apps are used slightly more than free ones and for slightly longer periods. In his findings, very few apps can succeed with ad support. The number of views just isn’t there to do so.
So app developers should either charge for the app or give it for free and without ad-support.