Appstore application rejected because reviewer searches for Kama Sutra?

rejection1

Another submission to App Store rejected by Apple for funny reasons. Ebook reader Eucalyptus has been denied entry to the Appstore as searching for Kama Sutra over the app gives obscene results that Apple won’t accept:

What frustrates the developer James Montgomerie is the fact that the very same content can also be found on the internet by searching using Safari. Closing 40000 apps on the iTunes AppStore, Apple still fails to apply common sense and educate its team that many Apps search content over the web, and that doesn’t necessarily mean that what ever shows up in the results is actually a content of the app in question.

With parental controls in iPhone 3.0, Apple might get over this frustration by giving a A (adult) rating to any App in question. Again leaving developers to protest for a U (universal) rating? The App Store needs smarter reviewers!

Via the iPhone blog

PS: A and U ratings for apps are just for illustration. As rumored Apple has 4 different age groups planned.

Update: Apple takes note of the incident. The app is now approved & live on the App Store.