While we still cry for the launch of iPhone 3G S in India, here is an interesting statistics from AdMob. AdMob is the world leader in Mobile advertising and you must have noticed their Ads in many free iPhone apps. According to the usage data available with Admob, the maximum usage of iPhone / iPod touch is in US (no surprise) followed by UK, France and Canada. Whats even more interesting is that despite being present in 70+ countries, 98% usage (we cant use this data as a metrics for sales) is in the top 10 countries.
This very well explains to me where the 50 million Samsung touchscreens have actually sold, but also highlights how important is the carrier subsidy in iPhone sales. Another interesting trend that AdMob shows is how countries other than the US have seen accelerated growth of iPhone / iPod touch in 2009.
Apple is on track to sell over 40 million iPhone and iPod touches this year worldwide. Although the US remains by far the largest market for Apple devices, we’ve seen faster growth of Apple users from outside the US. In November, 50% of the unique iPhone and iPod touches that requested an AdMob ad were outside the US, compared to only 39% in January 2009. The chart below shows user growth for the Top 10 countries by Apple device in the AdMob network.
You can download the AdMob report here
iPhone / iPod touch downloads
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