It has been strongly rumoured that Apple Inc. has bought an Italian start-up company Redmatica that creates music editing apps, all of which run on a Mac OS X platform. The news first saw the light of day on Wednesday, 30th May, 2012, on Italian blog Fanpage which clearly highlights that the small time company has been acquired.
Redmatica is a start-up based in Corregio, a small town in the Emilia Romagna region of Italy, which sells software that focuses on recording, mixing, editing and playing digital music. Fanpage points out that the company manages to generate revenue of less than €100,000 per annum, and an income of €26,000 which comes from sales of some of its well-known software like Keymap Pro (which is a particular favourite), AutoSampler and ProManager.
The big question now is WHY did Apple buy the start-up? Speculations by TechCrunch include that Apple, home to similar applications by the name of Logic Pro and GarageBand, is looking for some good quality tech support to boost the applications’ potentials. The purchase, it is speculated, hasn’t been done for a lot of money, considering the company’s low revenues.
Interestingly enough, there have been no revelations or declarations of such sort on the Redmatica website as of now, and no confirmation of the news has been done by Apple either. However, AGCOM, Italy’s communications regulator has given a green signal to the news of this acquisition. Apple chief Tim Cook was overheard in the D10 conference saying that there was no necessity for Apple to announce each and every acquisition it makes, which heightened the possibility of the Redmatica purchase even more.
One can only wait and watch what Apple decides to do with the company’s assets. Could there be a brand new innovation in the pipeline? Or just a product update?