Samsung is doing every possible thing to remain on the top of the charts. The new reports from Kantar Media as reported by The Wall Street Journal suggests that Samsung spent the most amount of money for marketing its devices in the US and nearly increased the amount it spent by five fold compared to what it did in the year 2011. Samsung was in Third position for marketing spendings in 2011 with first position taken by Apple followed by HTC and then Samsung but Samsung not only beat HTC in 2012 but also Apple.
The troubled companies HTC, Nokia and BlackBerry had to cut down their budgets for marketing as one would expect from the revenues for last year. HTC spent a mere $46 million in 2011 as opposed to $124 million in 2011, Nokia spent $35 million in 2012 and $39 million in 2011 and BlackBerry spent $15 million in 2012 and $13 million in 2012. With the new range of BB10 devices coming up in US soon it is expected for BlackBerry to spend more on marketing as well for BlackBerry which is in a do or die situation.
The market leaders Apple and Samsung had a different story all together. Apple increased its marketing spendings from $253 million in 2011 to $333 million in 2012 while Samsung had a leap forward from $78 million in 2011 to $401 million in 2012. The most famous of Samsung’s ad campaigns was “The Next Big Thing Is Already Here” campaign against Apple that indeed help them push lot more number of Galaxy devices but still couldn’t manage to beat Apple.