With the launch of the much hyped Samsung Galaxy S4 things seem to be a bit more bleak for Samsung in the US markets. Samsung has been making in roads into global smartphone markets by capturing almost 30% of the smartphone market share but it has been struggling to dethrone Apple in the US even after spending huge reserves of cash on marketing. The latest reports from Yankee Group suggests that Samsung will be loosing grounds over Apple in the next 6 months in US. The Galaxy S4 seems just like an iterative version of Samsung most successful smartphone yet, Galaxy S3. But Yankee Group suggests that the Galaxy S4 will still sell in large numbers and still is a good smartphone, but it isn’t good enough to convert more of Apple’s loyal base of customers.
According to Yankee group’s US consumer survey in 2013, more than 85% of Apple iPhone users said that they are happy with their iPhones and would remain a loyal iPhone user where as only 61% of Samsung users reciprocated the same towards Samsung. And similar data collected from new smartphone buyers showed that almost 40% of the consumers are planning to buy an iPhone against a mere 15% who showed interest in buying a Samsung phone. It looks like Samsung will need a miraculous marketing campaign in the US to push the numbers up and capture the market share from Apple.
Samsung might be the global smartphone leader but that number include statistics of smartphone sales right from a 70$ Samsung smartphone to a 800$ Samsung smartphone, it is still not clear as to how many premium segment smartphones Samsung is able to push out effectively worldwide. As of now Apple caters only the premium segment smartphone market, but rumours suggest that Apple might soon be targeting the mid level smartphone market with its low cost iPhone which might spell more trouble for Samsung it turns out to be true.