Apple pretty much defined the way we look at and purchase applications and digital content in general, a few years back. Since then, a few things have changed but by and large, everything has stayed closely controlled and patrolled just how Apple wants it. It is expected that the WWDC, starting on Monday will bring some changes to the way things are run especially on the developer side of things.
Phil Schiller, the SVP of Worldwide Marketing and also heading the App Store has already outlined some of these changes. According to Phil, in an interview with The Verge, Apple will start placing ads in the search query results in the App Store. Apple had resisted this additional arm of revenue but looks like it has finally succumbed to the temptation. Developers this way will be able to market their apps and push for installs given they have big budgets. He is quoted as saying:
We’ve thought about how to carefully do it in a way that, first and foremost, customers will be happy with, fair to developers, and fair for indie developers, too.
The second change will see a new model of revenue split coming into the picture. So far, the revenue is split 70-30 between the developer and Apple for any subscription based application. Apple plans to now keep the 70-30 split only for the first year that the application is listed on the store and then move to an 85-15 split from the second year, thereby encouraging developers to persist with the app and continue their work on the platform.
Schiller also promised faster app reviews and dismissed the idea that app reviews will go away. According to him, already about 50% of the apps are approved within 24 hours while another 90% are done within 48 hours. We are sure to hear more about, what is now being called the App Store 2.0 at the WWDC 2016, so stay tuned for the reports from the same.