Parental / Age control coming for App Store Apps

parental

Apple might unveil age control for App Store apps with the launch of the much awaited new iPhone OS 3.0.

Apple has in the past banned/rejected many apps for containing adult material. While not all of these rejected apps would have been reported here in the media, Apple certainly sees a strong market with these apps. According to report all apps would be rated in 4 groups: for 4+, 9+, 12+, or 17+.

Looking to target the iPhone + iPod Touch as a gaming platform, Apple knows that a large part of its TG is under 17. Thus, offering parental / age control looks like a smart move.

Source

Update: This was a true rumor, Apple announced this feature along with the iPhone OS 3.0 at WWDC 09.