Apple rumors are nothing new in the tech world. After Twitter here comes the latest one – Apple buying EA? How true the rumors are, is something I would leave time to decide – but lets look at Why Apple would like to buy Electronic Arts:
- Games on iPhone are a super hit. With its own multicore processors planned for iPhone / iTouch / Macs, EA can provide some real entertainment value. With iPod touch being rumored to be a PSP killer in the near future, a publisher like EA would be something Apple would love to have on its side.
- One of the biggest complains for Mac users has been the lack of quality games like PC. This would fill the gap.
- Apple has loads of cash in the bank, while EA is facing the recession heat. Valuations would be beneficial for Apple. With global recession already passed its peak, situation would be much better by year end
These rumors carry some weight as Apple recently hired people from the gaming industry. Excited anyone?