Apple has officially entered the mobile ad business. Something that was rumored / leaked and much expected to be the next alternative revenue source for Apple. The iBooks platform, App Store and iTunes music is already good enough and Apple now takes a shot at Google – Admob and releases its own ad network for developers to do awesome things even with free apps.
Its certain that Quattro acquisition helped Apple but the manner in which the ads are integrated, its clear that no one else can replicate. The Ad system would be built into the OS and users clicking on the ads won’t have to exit the app and break the flow. The apps are super interactive, graphical and run within the app they are viewed in. Apple would sell the ads and share an industry standard 60% revenue with the developers. Thats good news for the developers! Better ads, directly from Apple.