Link shortner is the flavor of the season, not too long after we saw Google jumping in with its own URL shortner, it seems that Apple wants to save its community for falling to bit.ly aswell. Apparently they have their own iTun.es link shortner that goes along with the social media integration that Cupertino has brought in recently. The Ping social networking in iTunes would now share out the links shortened by iTun.es.
However Apple isn’t making iTun.es available to public like Google does with http://goo.gl/. http://itun.es is redirected to http://www.apple.com/itunes/ 🙂