Google owned Motorola Mobility which the search giant bought for $12.5 billion not long ago has decided to exit the Indian market. As a part of this move, the company yesterday shut down its India website. If you attempt to navigate to the Motorola India website now, you would be welcomed by a message that reads:
“Important Message to our customers in India
We are streamlining our business and support systems, and unfortunately, we’ll no longer have a dedicated website for India. Your local support site will remain open well into the future, and we’ll continue to provide support for our existing products. If you are interested in viewing our current products, you can still do so here.*
*Products on these sites are not guaranteed to be available in your country.”
The decision to move out of India was taken as a part of a global restructuring plan that led Motorola to move out of a bunch of other countries from Asia and Africa. The move would also affect employees of the firm with the possibility that 20 percent of the workforce could be trimmed. This restructuring plan is also lead to 94 offices across the globe to be shut down.
One reason for Motorola being least interested in the burgeoning Indian market could be the fact that the company was never focused with its strategy here. Once amongst the top mobile brands in India, Motorola gradually slid down the rankings and has lost preference amongst users. This inspite of the fact that globally, they have had a good string of launches. In India however, the likes of Samsung, Nokia and of late even Micromax were able to undercut Motorola on all aspects.