Ferrari announced a new Luxury Hybrid Car, “La Ferrari”, yesterday costing upto 1 million euros. One of the specialities of the car is that it uses iPad as in-car entertainments systems located even in the passenger seats. Apart from that Ferrari’s Di Montezemolo announced a long term association with Apple to revamp the in-car entertainment system in future launches.
Eddie Cue, Apple’s Senior Vice President joined the board of Ferrari to help the association further and drive sales of Ferrari and he was quite excited with the launch of LaFerrari.
@cue Ferrari does it once again…it is stunning
#LaFerrari – http://www.laferrari.com/
Ferrari posted a profit of 351 million euros in 2012 with 7,318 cars sold, its revenues increased by 8% to 2.43 billion euros. Analysts predict Ferrari to match its all time peak of sales figures that it achieved in 2007 back in 2013 again. Hope Apple in-car entertainment systems will bring awesome features driving more sales.