Apple is extending its recent iPhone marketing campaign to iPad as well and created a new webpage that basically summarises all the best things about their iPad line up. Rather than taking users through multiple web links for various special features of iPad and iPad mini Apple created a single webpage with no further follow up link that has all the best features detailed. With the gradual drop in iPad sales and announcement of various Android tablets rivalling Apple’s iPad line up it is time for Appel to go a bit more aggressive in pushing their iPads.
Apple basically consolidate the J.D. Power and Associates ranking iPad 1st in tablets and personal computers section for customer satisfaction and boasts about it adaption in education and enterprise markets. Almost 95% of the fortune 500 companies either use iPads or testing iPads for various functionalities within their companies, even the Department of Defence has been rumoured to order huge quantities of iPads for various tasks.
Apart from that Apple describes about the beautiful hardware of both their iPads and their displays, Apple trickily added iPad mini as well into a combined section and brought out the best features in both their devices in a single page. With iOS having a dedicated 300,000 apps specifically made for tablets Apple mentions about their huge lead over rival tablet OSes.