We have heard it before that Apple rules Social Media and here is an interesting comparison by Compete.com. In the second week of September Apple announced the new iPod nano and upgrade to the iPod touch (amongst other things), Microsoft’s latest PMP offering ZUNE HD also launched. Compete tries to analyze the spike in user interest about these devices during this period.
While the Apple announcement came in a bunch at a music event with no prior announcements (thus building expectations and rumors), Zune HD was announced quite some time back and was just going on sale during the 2nd week of Septermber. IMO the comparison isn’t very balanced, but does reflect that Apple rules the HYPE factor 😛