Microsoft has released a promotional video of its upcoming Marketplace for buying apps in your Windows Mobile. The App Store effect!
Purchasing through desktop is also supported and also guaranteed that the app downloaded will work with your device. MS also offers returns if you don’t like the app. But hope their offer is not like Apple’s something that will makes the developers bankrupt. Looks good for now – But Appstore is innovating already with v3.0 allowing inapp subscriptions / purchases.