iPhone developers barred from using location based ads
Apple has notified its app developers that they cannot use location data collected from iPhones/iPod touch (and soon to come iPad) to deliver ads. However, App developers can continue to use the location information to ‘provide beneficial information’ via their app. Many developers use inapp advertising as a revenue source, and this enables them to offer their apps for free. If you build your application with features based on a user’s location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on…